in the early morning of may 31st, beijing time, mary mickel, who is known as the “queen of the internet”, published the internet trend report for 2018, which is the 23rd year of her internet report.
the annual internet queen's report will almost always become a must-read report for every internet entrepreneur. so, who is the internet queen? why is her report so concerned?
internet queen: the symbol of wall street in the 90s
in september 1958, mary meeker was born in indiana, usa.
in 1982, mikel joined merrill lynch, the most prestigious brokerage company at the time, as a stockbroker.
mickel’s star analysts began in 1991, when she joined the well-known investment bank morgan stanley and began her brilliant career as a technology analyst.
since 1995, mikel's work has changed with the changing trend of the internet. she has focused on how well-known companies such as yahoo, aol and amazon will adjust their structure and compete with each other.
in 1996, mary mickel became the head of morgan stanley's technology stock analysis department, and created a new career on wall street – internet analysts. just as junk bonds represent wall street in the 1980s, mary mickel became a symbol of wall street in the 1990s.
at the end of 2010, mikel resigned as managing director of morgan stanley, left wall street, and went to california to become a partner of the well-known venture capital kpcb. kpcb (kleiner perkins caufield & byers) was founded in 1972 and is the largest venture fund in the united states. its most proud masterpiece is the creation of netscape.
internet queen's report: investment in the internet, bible, stock selection guide
in 1994, mikel accidentally saw a story about the startup's mosaic web browser in the new york times. mikel immediately realized that such a web browser might change the way people get information. she then contacted the two founders of mosaic and introduced the company to wall street investors.
mosaic later changed its name to netscape and was listed in new york in 1995. thanks to the good relationship between mikel and netscape's founders, morgan stanley became the lead underwriter for netscape's initial public offering (ipo).
on august 9 of that year, netscape closed on the first day of listing, and the stock price surged from the issue price of us$14 to us$75, setting a record for the first day of the listed company. netscape ipo also became a major symbol of the arrival of the internet era.
in 1995, in addition to being responsible for the listing of netscape, mikel and his colleague chris opp began to publish the "internet report", and first proposed the analysis of network stocks such as "page views". this report is regarded by investors as an investment bible in the internet field, and it has been published in public, which has caused great repercussions in the entire technology industry.
in 1996-1997, mikel and morgan stanley released the "internet advertising report" and "internet retail report", which laid the foundation for the first analyst of mikel's internet field. the internet queen’s report almost became a must-read report for every internet entrepreneur at the time.
the internet queen’s report is tantamount to a stock picking guide. the stocks of companies such as aol, dell, amazon, and ebay that she recommended to investors quickly brought in more than ten times the return on investment.
"god prediction" in the internet queen's report
the main reason why the industry values the internet queen’s report so much is the predictions of mikel’s gods. below, we briefly list some examples of god predictions in the internet queen's report.